Midwest R&D: Rick Owens DRKSHDW

Midwest R&D by Xhibition — a platform dedicated to developing, creating, and styling that resonates with the cultural trends of the Midwest. Merges local inspiration with innovative fashion, offering a perspective that embodies the spirit and diversity of the region.

Stüssy’s Fall 24 drop is here, and the collection continues to reflect the brand’s California roots, blending surf, skate, and hip-hop influences with the contemporary.

We shot the new collection on Nasaan, a Detroit-born, Atlanta-raised artist who embodies both legacy and innovation. As the son of Big Proof of D12, Nasaan’s journey as an artist aligns perfectly with Stüssy’s blend of classic and modern streetwear.

With his debut project Error 404 and a feature on Big Sean’s album, Nasaan is on the rise, making him the ideal face for Stüssy’s FW24 drop.

MIDWEST R&D

Case Study #1

Predictably friendly in an unpredictable climate — explore the versatility of the Midwest wardrobe.