Midwest R&D: Alpha Industries
Six decades of defining style — The Alpha Industries MA-1 flight jacket marks a monumental anniversary that transcends its origins. What began as essential gear for pilots has evolved into an enduring symbol of authenticity in contemporary fashion scenes.
The MA-1 stands as a testament to the bomber’s adaptability — a piece that’s navigated decades of change without compromising its core identity. It’s more than a jacket; it’s a living piece of design history that continues to resonate with each new generation.
To honor this milestone, we partnered with Alpha Industries and two artists from Detroit, to bring their perspective to a garment that’s shaped cultural landscapes since the 50s.
Through his studio’s industrial windows, self-taught Detroit artist Oshun Williams brings the same authenticity to the MA-1 that defines his mixed-media works. Named after the Yoruba Goddess, his art weaves heritage with innovation, much like the bomber itself — crafting narratives through acrylic, chinelle patches, and carefully chosen newspaper elements. In the iconic jacket, his presence mirrors his creative philosophy: honoring tradition while pushing boundaries.
Detroit-based musician Valerie Salerno brings her distinctive style to the MA-1, authentically in pieces from her personal collection. As Dick Texas, her solo project merges raw sensibilities with electronic landscapes, creating a sound as layered and intentional as her approach to style. The authenticity of her musical talents mirrors the MA-1’s own evolution — genuine, adaptable, yet unwaveringly true to its roots.
MIDWEST R&D
Case Study #3
Grassroots brands starting small, driven by passion and innovation, and aiming to leave their mark
