Helmut Lang
Since its founding in the late 1980s, Helmut Lang has been widely revered in the fashion and art communities as a maverick brand that changed the way fashion is presented, consumed, and considered. Today, the label is known as a 'disruptor.' Championed for its pioneering minimalism, Helmut Lang pursued a broad-ranging aesthetic that embraced the bourgeois and the subversive, utility and decoration.