Since 1985 people around the world have been coveting, collecting and lusting after the Air Jordan moniker. However, never before has Jordan designed a collection exclusively for women… Outfitted in premium leathers, satin fabrics and pastel colorways, the Air Jordan 1 Season of Her is an all new take on one of the most classic shoe silhouettes of all time.
Most recently, Xhibition was lucky enough to be the exclusive Ohio Launch store for this new Air Jordan collection.
In order to capture the essence of this new collection, as well as the feeling of an early spring afternoon; we transformed the store into a paradise of flowers and green space, while incorporating the SOH color palette throughout; our motive was to create a complete sensory experience from the ground up, specifically for women.
To this end, the store was infused with the scent of white gardenia while moss and flower covered display tables created an indoor “rolling hillside. All of this was brought together with our Air Jordan SOH ad campaign playing through out the store.
Check out the pictures and recap video below to experience the event in your own way, and don’t forget to peep the Air Jordan 1 Season of Her, both in store and online!