Nike Air Max 720 OBJ ‘Young King of The People’ Recap
PART ONE: SNKRS DROP, STADIUM EXPERIENCE
To launch the Nike Air Max 720 OBJ ‘Young King of The People’ Xhibition partnered with Nike to create a one of kind release experience.
Beginning first with the surprise SNKRS Pass launch on Friday 9/6, customers lucky enough to reserve a pair were greeted with a prize package that included an Odell Beckham Jr. Nike Game Jersey and an all-access tour of First Energy Stadium.
PART TWO: XHIBITION TAILGATE EXPERIENCE
Part two of the release brought patrons to Xhibition for a chance to purchase the shoe and receive a free gift bag that included OBJ logo decals and Cleveland Browns orange laces. During the release, Xhibition hosted a tailgate party with a big screen projector, and food from the iconic Swenson’s Food Truck, to create a fun atmosphere and allow sneakerheads and Browns fans to interact and enjoy the game.
The release was a great success and Xhibition thanks Nike, the Cleveland Browns, Odell Beckham Jr. and especially everyone who came to the event for the community spirit and great vibes.