adidas x Stella McCartney Yoga Event
Since 2005, adidas x Stella McCartney has balanced cutting-edge performance with attention to detail to create functional yet feminine pieces. Xhibition is excited to have officially launched this fun collaboration in-store and online.
In celebration, Xhibition invited 25 women to participate in an invite-only yoga event at Xhibition’s new Van Aken location. A 60 minute high-intensity yoga class was led by co-founder of The Electric Life and GrooveRyde, Anjua Maximo. At the event, the women had a great time, “Laying on the floor and zen-ing out while looking up at that dope X on the ceiling,” said one of the guests. After yoga, attendees were among the first to shop the new adidas x Stella McCartney collection in-store. Adidas thanked all guests with special Stella McCartney gift bags that included gym bags, yoga mats, water bottles, and gift cards.
As a successful entrepreneur and life coach, the yoga instructor Anjua Maximo specializes in helping women create a positive and powerful connection to their feminine energy. She finds motivation in being of service to others, and she goes out of her way to be available and approachable. “I make sure I’m being real and transparent with myself and others about the path to success. I’m accountable for my actions, and I hold others accountable for their actions when I’m coaching them. That allows me to assist them with becoming the best version of themselves.”
As sustainability is important to the Stella McCartney brand, Xhibition teamed up with Restore Cold Pressed to provide refreshments. An exclusive Apple Cinnamon juice was created for the event. In addition to custom drinks, vegan snacks were also provided. Since Stella McCartney believes that products should be beautiful and sustainable, no plastic bottles or straws were used at the event.
Special thanks to adidas for making this event a success!